I-Starbucks isungula inkqubo yovavanyo ye "Borrow Cup" kwindawo ethile kwidolophu yayo yaseSeattle.
Isicwangciso siyinxalenye yenjongo ye-Starbucks yokwenza iikomityi zayo zigcineke ngakumbi, kwaye iya kuba iqhuba uvavanyo lweenyanga ezimbini kwiivenkile ezintlanu zaseSeattle. Abathengi kwezi venkile banokukhetha ukubeka iziselo kwiikomityi ezinokuphinda zisetyenziswe.
Le yindlela esebenza ngayo: abathengi baya kuodola iziselo kwiikomityi ezinokusetyenziswa kwakhona kwaye bahlawule idiphozithi eyi-$ 1. Xa umthengi egqibile isiselo, babuyisela indebe kwaye bafumana imbuyekezo ye-1 yeedola kunye neenkwenkwezi ezibomvu ezili-10 kwiakhawunti yabo yemivuzo ye-Starbucks.
Ukuba abathengi bathatha iikomityi zabo ekhaya, banokuthatha ithuba lentsebenziswano ye-Starbucks kunye ne-Ridwell, eya kukhupha iikomityi ezinokusetyenziswa kwakhona kwikhaya lakho. Ikomityi nganye ke iye yacocwa kwaye ibulawe iintsholongwane, ize iphinde ibekwe kwakhona ukuze isetyenziswe ngomnye umthengi.
Lo mzamo ungomnye wemizamo yekomityi yekofu eluhlaza, eya kunceda ukuqhuba ukuzinikela kwenkampani ukunciphisa inkunkuma yayo nge-50% ngo-2030.
Ityathanga lekomityi eshushu elahlwayo yenziwe ngeplastiki kunye nephepha, ngoko ke kunzima ukuyiphinda isetyenziswe. Nangona iikomityi ezivundisiweyo zinokuba lukhetho olulungele ukusingqongileyo, kufuneka zifakwe umgquba kwiindawo zoshishino. Ngoko ke, iikomityi ezinokuphinda zisetyenziswe zinokuba yinto esebenzayo kunye nokusingqongileyo, nangona le ndlela inzima ukukala.
I-Starbucks isungule uvavanyo lwendebe olunokusetyenziswa kwakhona kwisikhululo seenqwelomoya saseLondon Gatwick ngo-2019. Kunyaka ophelileyo, inkampani yasebenza noMcDonald's kunye namanye amaqabane ukusungula i-NextGen Cup Challenge ukuphinda bacinge ngezixhobo zekomityi. Abathathi-nxaxheba abavela kwii-hobbyists ukuya kwiinkampani zoyilo lwemizi-mveliso baye bafaka izindululo zeekomityi ezenziwe ngamakhowa, amakhoba erayisi, iinyibiba zamanzi, amagqabi ombona kunye nesilika yesigcawu.
I-Hearst Television ithatha inxaxheba kwiinkqubo ezahlukeneyo zokuthengisa ezihambelanayo, oku kuthetha ukuba sinokufumana iikomishini ezihlawulwayo kwizinto ezithengiweyo ngeekhonkco zethu kwiiwebhusayithi zabathengisi.