KwisiXeko saseJinjiang, kwiPhondo laseFujian, ilizwe elizele ngamandla kunye nezinto ezintsha,Inkampani yaseNaikeifana neperile eqaqambileyo, ikhupha ukukhanya okubengezelayo. Ngamandla ayo abalaseleyo, umoya omtsha kunye nemizamo engagungqiyo, iNkampani yeNaike ibeke ibhenchmark kushishino kwaye ibe ngumzekelo kwiinkampani ezininzi ukuba zifunde kuyo.

1. Iprofayile yeNkampani
Inkampani yaseJinjiang Naikeyasekwa ngo-2008 kwaye lishishini lobugcisa obuphezulu obugxile kwiiseti zetafile yengqolowa. Igubungela indawo ye-100-500 yeemitha zesikwere kwaye ineendibano zocweyo zemveliso zangoku, izixhobo eziphucukileyo ze-R&D kunye neqela leengcali ezikumgangatho ophezulu.
Ukususela ekusekweni kwayo, iNkampani yeNaike isoloko ibambelele kwifilosofi yoshishino "yokusinda kumgangatho kunye nophuhliso ngokusungula izinto ezintsha", kwaye izimisele ukubonelela abathengi ngekhwalithi ephezulu, iimveliso eziphezulu kunye neenkonzo ezibalaseleyo.
2. Amandla Obugcisa
1. R&D Investment
INkampani yakwaNike ibona ukubaluleka kokusungula izinto ezintsha kwezobuchwepheshe kwaye ngokuqhubekayo inyusa utyalo-mali lwe-R&D. Rhoqo ngonyaka, inkampani ichitha ngaphezulu kwe-70% yengeniso yayo yokuthengisa kwi-R&D ukuqinisekisa ukuba inqanaba lobugcisa benkampani lihlala likwindawo ephambili kushishino. Kwangaxeshanye, inkampani ikwasebenzisana ngenkuthalo kunye neeyunivesithi ezaziwayo-kakuhle kunye namaziko ophando lwezenzululwazi ekhaya nakwamanye amazwe ukwenza ngokudibeneyo uphando lwetekhnoloji kunye nophuhliso kunye nezinto ezintsha, kwaye ngokuqhubekayo iphucula ukhuphiswano olungundoqo lwenkampani.
2. Iqela le-R&D
Inkampani ineqela le-R&D elikumgangatho ophezulu, amalungu alo aqulunqwe ngoogqirha, iinkosi kunye neenjineli ezinamava atyebileyo. Basebenza ngokukhethekileyo kwitafile ehambelana nokusingqongileyo,iiseti zeendiza zengqolowa,iiseti ze-bamboo fiber tablewarekwayeeminye imimandla, kwaye unolwazi oluluqilima lobuchwephesha kunye namava atyebileyo asebenzayo. Iqela le-R&D likhokelwa yimfuno yentengiso kwaye liqhuba ngokuqhubekayo iimveliso ezintsha nezikhuphisanayo, zibonelela ngenkxaso yobugcisa eyomeleleyo kuphuhliso lwenkampani.

3. Iimpumelelo zeteknoloji
Emva kweminyaka yokusebenza nzima, uNaike uzuze iziphumo ezineziqhamo kubuchule obutsha. Ezi mpumelelo zeteknoloji ziye zadlala indima ebalulekileyo ekuphuculeni ukusebenza kwemveliso, ukunciphisa iindleko zemveliso, kunye nokuphucula ukusebenza kakuhle kwemveliso, ukubeka isiseko esiluqilima sophuhliso lwenkampani.
III. Amandla okuvelisa
1. Izixhobo zokuvelisa
I-Nike inezixhobo eziphambili zokuvelisa kunye nemigca yokuvelisa ngokuzenzekelayo enokuthi ihlangabezane neemfuno zemveliso enkulu. Inkampani iye yazisa izixhobo zokuvelisa eziphambili ekhaya nakwamanye amazwe ukuqinisekisa umgangatho wemveliso kunye nokusebenza kakuhle kwemveliso. Kwangaxeshanye, inkampani iyaqhubeka nokuphucula nokuguqula izixhobo zokuvelisa ukuze kuphuculwe umgangatho wezixhobo ezizenzekelayo kunye nobukrelekrele, ukunciphisa iindleko zemveliso, kunye nokuphucula inzuzo yezoqoqosho kwishishini.
2. Ulawulo lwemveliso
Inkampani iseke inkqubo yolawulo lwemveliso epheleleyo kwaye iphumeze ngokungqongqo ulawulo lwemveliso ngokuhambelana neemfuno zenkqubo yolawulo lwekhwalithi ye-ISO9001, inkqubo yolawulo lwendalo esingqongileyo ye-ISO14001 kunye ne-OHSAS18001 inkqubo yolawulo lwempilo nokhuseleko emsebenzini. Inkampani isebenzisa ulawulo lwe-6S ukuqinisekisa ukuba indawo yokuvelisa icocekile, ihlelekile kwaye ikhuselekile. Ngelo xesha, inkampani iphinda iqinise ulawulo lomgangatho wenkqubo yokuvelisa, ukusuka ekuthengeni izinto eziluhlaza, imveliso kunye nokulungiswa kokuhlolwa kwemveliso, yonke ikhonkco ilawulwa ngokungqongqo ukuqinisekisa ukuba umgangatho wemveliso uhlangabezana nemigangatho yelizwe kunye neemfuno zabathengi.

3. Isikali somthamo wemveliso
Ngokukhula okuqhubekayo kwemfuno yemarike, iNkampani yeNaike iyaqhubeka nokwandisa umthamo wayo wemveliso. Iimveliso zenkampani azithengiswanga kakuhle kuphela kwimarike yasekhaya, kodwa zithunyelwa kumazwe amaninzi nakwimimandla phesheya kolwandle, ziphumelela indumiso ebanzi nendumiso evela kubathengi.
IV. Amandla emveliso
1. Umgangatho wemveliso
Inkampani yakwaNike ihlala ijonga umgangatho wemveliso njengowona mgca wokuphila weshishini kwaye ivelisa ngokungqongqo ngokuhambelana nemigangatho yelizwe kunye nemigangatho yoshishino. Inkampani iseke inkqubo yokulawula umgangatho opheleleyo, ukusuka ekuthengeni izinto eziluhlaza, imveliso kunye nokulungiswa kokuhlolwa kwemveliso, yonke ikhonkco ilawulwa ngokungqongqo ukuze kuqinisekiswe umgangatho wemveliso ozinzile nothembekileyo. Kwangaxeshanye, inkampani yomeleza ulawulo lwenkonzo emva kokuthengisa, isombulule ngokukhawuleza iingxaki abahlangabezana nazo abathengi ngexesha lokusetyenziswa, kwaye iphucula ukwaneliseka kwabathengi.
2. Ukuveliswa kwezinto ezintsha
UNico ugxile ekuyilweni kwemveliso kwaye ngokuqhubekayo usungula iimveliso ezintsha nezikhuphisanayo. Rhoqo ngonyaka, inkampani ityala abasebenzi abaninzi, izinto eziphathekayo kunye nemithombo yemali kuphando lwemveliso kunye nophuhliso kunye nokuveliswa kwezinto ezintsha, kwaye isungula uluhlu lweemveliso ezitsha, ezifana neeseti zetafile yengqolowa, iiseti ze-bamboo fiber tableware, iiseti ze-PLA tableware, iiseti zeplastiki zetafile, njalo njalo
V. Ukuthengisa
UNico ugxile ekuthengiseni kwaye useke inkqubo epheleleyo yokuthengisa. Inkampani ikhuthaza imarike ngokuthatha inxaxheba kwimiboniso yasekhaya nangaphandle, ukuthengiswa kwe-intanethi, intengiso kunye nezinye iindlela zokuphucula ukubonakala kwenkampani kunye nomfanekiso we-brand. Kwangaxeshanye, inkampani yomeleza unxibelelwano kunye notshintshiselwano kunye nabathengi, iqonda iimfuno zabathengi, kwaye ibonelela abathengi ngeemveliso kunye neenkonzo zomntu.
VI. Inkcubeko yoShishino
1. Ubuthunywa beQumrhu
Umsebenzi kaNico wequmrhu “kukusukela ulonwabo lokwenyama nolokomoya lwawo onke amaqabane, ukwenza umhlaba ukhuseleke ngakumbi kwendalo, nokwenza ubomi babantu bube bhetele.” Inkampani ihlala ithatha abathengi njengeziko, ngokuqhubekayo iphucula umgangatho wemveliso kunye nenqanaba lenkonzo, kwaye idala ixabiso elikhulu kubathengi. Ngelo xesha, inkampani iphinda inikele ingqalelo ekuphuhliseni nasekukhuleni kwabasebenzi, ibonelela abasebenzi ngendawo yokusebenza efanelekileyo kunye namathuba ophuhliso. Ukongeza, inkampani ikwazalisekisa uxanduva lwayo lwentlalo kwaye idale ubutyebi obuninzi kuluntu.

2. Iinqobo zeNkampani
Iindlela ezisemgangathweni zenkampani "kukucingela kunye nokuthanda izinto; umnqweno onamandla, umngeni kwiinjongo eziphezulu; ukwenza iinzame ezingekho ngaphantsi kwakhe nabani na; ukusungula izinto ezintsha, ukuphuculwa kwemihla ngemihla; ubomi obunzulu, umsebenzi owonwabileyo. " Inkampani ihlala ibambelela kulawulo olunyanisekileyo, ithobela imithetho nemimiselo, kwaye iseka umfanekiso omhle wenkampani. Kwangaxeshanye, inkampani ikhuthaza ukuqamba izinto ezintsha kwaye ngokuqhubekayo isungula iimveliso ezintsha nezikhuphisanayo. Ukongeza, inkampani ikwanika ingqwalasela ekusekeni ubudlelwane bentsebenziswano bokuphumelela-win kunye nabathengi, ababoneleli, amaqabane, njl njl kunye nokuphuhlisa kunye. Ekugqibeleni, inkampani izalisekisa uxanduva lwayo lwentlalo kwaye inegalelo kuluntu.

3. Umbono woShishino
Umbono wenkampani "kukudala eyona ndawo ibalaseleyo yothando kunye nomzabalazo kwaye ube yenye yeenkampani eziphezulu ezili-100 zokungenisa nokuthumela ngaphandle eFujian". Bonke abasebenzi benkampani bamanyene, basebenza nzima kwaye banomdla, kwaye banikela ngamandla abo kuphuhliso lwenkampani. Kwangaxeshanye, inkampani ikwakhuthaza abasebenzi ukuba bafake isandla kuluntu kwaye bathathe inxaxheba ngokukhutheleyo kwimisebenzi yentlalontle yoluntu.
VII. Uxanduva lweNtlalo
1. Ukukhuselwa kwendalo
UNico uthatha ukubaluleka okukhulu ekukhuselweni kwendalo kwaye ukhuthaza ngokusebenzayo imveliso eluhlaza. Inkampani iseke inkqubo epheleleyo yolawulo lokusingqongileyo ukomeleza ulawulo lokusingqongileyo kwinkqubo yokuvelisa nokunciphisa ukukhutshwa kwezinto ezingcolisa umoya. Kwangaxeshanye, inkampani ikwakhuthaza ukonga amandla kunye nokunciphisa ukukhutshwa kwetekhnoloji, inciphisa ukusetyenziswa kwamandla, kwaye inegalelo kukhuseleko lokusingqongileyo.
2. Intlalontle yoluntu
Inkampani ithatha inxaxheba ngokukhutheleyo kwintlalontle yoluntu kwaye ibuyisela kuluntu. Inkampani ixhasa intlalontle yoluntu njengemfundo, ukunciphisa intlupheko, kunye nokukhuselwa kwendalo ngeminikelo, iminikelo, kunye neenkonzo zokuzithandela. Kwangaxeshanye, inkampani ikwakhuthaza abasebenzi ukuba bathathe inxaxheba ngokukhutheleyo kwimisebenzi yentlalontle yoluntu ukuze baphucule imvakalelo yabo yoxanduva loluntu.
3. Intlalontle yabaSebenzi
Inkampani inika ingqalelo kwintlalontle yabasebenzi kwaye ibonelela abasebenzi ngendawo yokusebenza elungileyo kunye namathuba ophuhliso. Inkampani ibonelela abasebenzi ngezibonelelo zentlalontle ezibanzi, njengeinshurensi ezintlanu kunye nengxowa-mali enye yezindlu, ikhefu lonyaka elihlawulwayo, kunye nezibonelelo zeholide. Kwangaxeshanye, inkampani ikwanika ingqwalasela ekuphuhlisweni kwekhondo labasebenzi, ibonelela abasebenzi ngamathuba oqeqesho nokunyuselwa, kwaye iphucula umgangatho obanzi kunye nobuchule babasebenzi.
VIII. Ikamva elizayo
Ukujonga kwikamva, iNkampani yeJinjiang Naike iya kuqhubeka nokubambelela kwifilosofi yoshishino "yokusinda ngomgangatho kunye nophuhliso ngokusungula izinto ezintsha", ngokuqhubekayo iphucula inqanaba layo lobugcisa, amandla okuvelisa kunye nomgangatho wemveliso, kunye nokubonelela abathengi ngeemveliso ezingcono kunye neenkonzo. Kwangaxeshanye, inkampani iya kwandisa iimarike zasekhaya nezangaphandle, yandise isabelo semarike, kwaye ifezekise uphuhliso oluzinzileyo lweshishini.
Ngokubhekiselele kubuchule obutsha betekhnoloji, inkampani iya kuqhubeka nokwandisa utyalo-mali kuphando nakuphuhliso, iqinise intsebenziswano kunye neeyunivesithi zasekhaya nezangaphandle kunye namaziko ophando lwesayensi, kwaye ngokuqhubekayo isungula iimveliso ezintsha nezikhuphisanayo. Kwangaxeshanye, inkampani iya komeleza ukhuseleko lwamalungelo epropathi enomgangatho ophezulu wokuqonda kunye nokwandisa ukhuphiswano olungundoqo lweshishini.
Ngokumalunga nolawulo lwemveliso, inkampani iya kuqhubeka nokuqinisa ulawulo lomgangatho wenkqubo yokuvelisa, ukuphucula ukusebenza kakuhle kwemveliso kunye nokunciphisa iindleko zokuvelisa. Kwangaxeshanye, inkampani iya kukhuthaza ngenkuthalo imveliso yobukrelekrele kwaye iphucule i-automation kunye nenqanaba lobukrelekrele beshishini.
Ngokuphathelele ukuthengisa, inkampani iya kuqhubeka ukomeleza ukwakhiwa kohlobo kunye nokuphucula ukubonakala kwenkampani kunye nomfanekiso webrand. Kwangaxeshanye, inkampani iya komeleza unxibelelwano kunye notshintshiselwano kunye nabathengi, iqonde iimfuno zabathengi, kwaye ibonelele abathengi ngeemveliso kunye neenkonzo zomntu.
Ngokuphathelele uxanduva loluntu, inkampani iya kuqhubeka izalisekisa ngokusebenzayo uxanduva lwayo lwentlalo, ukuqinisa ukukhuselwa kwendalo, ukuthatha inxaxheba kwintlalontle yoluntu, kunye nokwenza igalelo elikhulu kuluntu.
Ngamafutshane, iNkampani yeJinjiang Naike iya kuqhubeka nokwenza izinto ezintsha kwaye iqhubele phambili ngolangazelelo olukhulu, iinkolelo eziqinileyo, kunye nesitayile sepragmatic ngakumbi, kwaye sizame ukufezekisa iinjongo ezinkulu zenkampani! Ndiyakholelwa ukuba ngeenzame ezidibeneyo zabo bonke abasebenzi, iNkampani yeNaike ngokuqinisekileyo iya kudala ingomso eliqaqambileyo!